Elina Virdziniece is a London-based visual artist, she creates immersive experiences across screen and space.
Tell us a bit about your background and where did you study?
Before coming to Birmingham, I was studying fashion design and fine arts. In my BA at Birmingham City University, I studied Visual Communication and after that I did an MA in Computational Arts at Goldsmiths, University of London.
How did your studies help you?
My studies mainly helped me to develop my research and writing skills and learn more about different opportunities in the industry that I didn’t know about before.
What are you doing now?
I am currently freelancing and working on self-initiated projects, after graduating from my masters in January 2020 I had planned to take part in art residencies but unfortunately, everything has stopped and been postponed due to the Covid-19 pandemic.
What or who influences your work?
My work is mainly influenced by my surroundings, things and events happening in the world. But the main research theme flowing through most of my work is water, our responsibility towards it and environmental issues.
What is your approach to making work?
It always starts with the idea about a subject I would like to communicate and then I continue with research, the next stage is to decide on the most appropriate medium and then start sketching, creating, building – depends on each idea.
Can you describe your work?
Most of my work in the past couple of years has been about restoring human and water relations and investigating our attraction and ethical responsibility towards it.
What do you think is the future of image-making and photography?
I think the options are endless, most of my work is digital and computational because I think that’s where we are going. I enjoy using and seeing other people utilize new technologies to create art, I think VR will still be relevant in the future, the same as ar. Especially after the pandemic, I think people really will enjoy virtual exhibitions they can view from their home. Currently, there are exhibitions available on Instagram as AR lenses, for example, e-xhibition virtual solo show by Andy Picci.
What do you think is the role of art?
I really like what I recently heard Damien Hirst say ‘where would we be without art? … Art is so hopeful and optimistic, it’s kind of selfless as well’. I think art has many roles, some of them are to be hopeful and optimistic but it’s also a great way to communicate and raise attention to important issues.
Where do you see yourself in five years time?
Creating, maybe I’ll be in a different city or country, maybe I’ll be within a studio or preferably will have my own but I’ll still be doing what I do now.
Do you have any advice for current students?
I think my main advice would be to take your time to play around and explore which subjects, mediums etc. You are most interested and be brave. Also, try and spend as much time in the university as you can, I couldn’t do this as much in my BA but really felt the difference when I did for my masters.
What is the most useful advice you have received?
I think the most useful advice I have received is to split any big issues with projects/work into smaller ones and to deal with one at a time not the whole thing altogether, this approach makes it less overwhelming.